Authentic Marketing
What is Authentic Marketing and What it Means for Small Businesses

More than ever, today’s small businesses are becoming an open book to consumers, and in order for those potential customers to buy into your company, you need to show them how genuine your company is, and you need to allow…

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Influencer Marketing
Influencer Marketing in 2018 

Influencer Marketing in 2018  Influencer marketing is not something new to marketing, and in fact it has been around for a very long time, because a well-known spokesperson can exert a strong appeal over the masses of consumers who buy…

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Online Marketing
ONLINE MARKETING 101 [INFOGRAPHIC]

There are many pieces to the digital marketing puzzle. If you’re new to the world of online marketing, don’t fret. Wrike’s new infographic cheat sheet on the basics of major online marketing approaches is here to help you fit the…

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Social Media Marketing ROI
9 Metrics to Determine your Social Media Marketing ROI

Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media…

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Photo Expert Marketing Ideas
13 Expert Photography Marketing Ideas That Are Crazy Simple

I want to see you take your business from busy with the wrong clients to as busy as you want to be with the right clients. That’s what we do here at Joy of Marketing – research and develop the best photography…

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Online Offline Marketing
How Offline and Online Marketing Can Work Together

The ways in which consumers research and buy products are changing, and that means the methods a business uses to promote itself and its products also needs to shift in-line. This has made the choice between offline or online marketing…

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Facebook Ads
The Autonomy of an Optimized Facebook Ad (Infographic)

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text should you include? What dimensions should your images and videos be? What’s the difference between a desktop…

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Salon Marketing
21 Marketing Tips and Strategies for Salons

Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost? Social media is a great way to engage with your current and potential customers,…

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Retail Marketing Tips
10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

As a small business owner with a retail store, it can be easy to hit a slump and feel frustrated when sales are down or when you’re just not getting enough foot traffic. It’s time like these when you’d like to…

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website-design-strategy
6 Reasons Why Web Designing is Not a Dying Profession

There has been a tremendous evolution in the practice of web design over the last two decades. Even some of the critics prophesying about the dead of web designing as a profession still comes to the conclusion that the work…

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