Online marketing is difficult to get to grips with. It’s not enough to do the bare minimum in order to reach your target audience. Everyone is doing that. You are competing as much with your competitors as you are with your target interests. If you want to make more online purchases, these ten tips should set you well on your way.
Make Way with Social Media
Social media isn’t a matter of creating an account and hoping for the best. You have to come up with a strategy that fits your business. Where so many companies get it wrong is they assume that they don’t need a targeted social media strategy.
Get Local with SEO
Local SEO is Google’s latest frontier. This is because 50% of local searches lead to the person actually visiting the store.
Whenever someone searches for a business, they are going to receive a different set of results based on where they happen to be at the time. Even if you happen to be an online-only business, it’s worth optimizing for local SEO with a real physical address and a phone number. You will hit more of your target audience and enhance branding.
Think About Social Sharing
The dream is reaching a stage where your fans are doing your marketing for you. To get to this stage, you need to make it as easy for them as possible. You should have social sharing buttons on every page of your website. One click and they can share it to their social media feeds.
It’s such a simple change that can make an incredible difference.
Keep Up with New Marketing Technologies
The evolution of new technology mans that online marketing is changing all the time. You have to be aware of these trends because your customers are just as tech savvy as you are. Even if not every change in technology is relevant to you, it’s good to be knowledgeable about what’s going on in the world of Internet marketing.
Increase Website Traffic
It’s true that website traffic alone makes no difference to your business, but with every increase in traffic you are going to see a boost in the number of natural conversions. Concentrate on growing your website traffic by focusing on content marketing.
Growing traffic can come in a number of ways, but it centers around the relationship between content marketing and social media marketing.
Choose Social Media Carefully
There’s nothing wrong with feeling confused and overwhelmed by the idea of getting started with social media. The key is to rein this in by choosing only a select number of platforms. The ones that are relevant to your business.
Facebook and Twitter are a must for all organizations, but you have to consider more specialist networks. For example, if you are a creative-based business you may decide to invest in Pinterest and Instagram.
Use Twitter Polling for Insights
The only way you are going to refine your marketing techniques is to ask your customers directly. Twitter polling as part of your online marketing plan can reveal a great many things about your target audience. Us it sparingly and encourage as many people to answer as possible by keeping the questions short and sweet.
Start a Podcast
Lots of businesses are now starting to take tentative steps into podcasting. It’s perfect for a majority mobile audience because they can listen to you on the go. Podcasting takes some time to setup and get used to, but it can bring a great many benefits because it’s another branding tool.
It may not be overtly promotional, but it’s likely to get people more interested in what you have to say.
Get the Length and Quality Right
When making content for an online audience, the length and level of that content will influence how people view it. This will vary depending on your industry. Naturally, the content level always has to be high or people are going to turn away from you.
On the other hand, the length is what you have to consider. A majority mobile audience will warrant shorter content. You may even rid yourself of written content and convert to image-based and video marketing.
Use Influencer Marketing
Influencer marketing is about using the big voices in your industry to do your marketing for you. This should be an ongoing process because it’s time-consuming. You have to build an online and offline relationship with an influencer in order to gain their trust and harness their brand image.
What are your best tactics for enhancing your online marketing today?