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Top 6 Steps to Build a Digital Marketing Strategy

Best 6 Steps to Build a Digital Marketing Strategy

A digital marketing strategy is crucial for a business to reach its audience online. A well-strategized digital marketing campaign works effectively whether your goal is to bring in website traffic or promote your products on social media platforms.

In today’s digital world, digital marketing becomes the go-to for growing businesses. However, an effective digital marketing strategy leverage different forms and channels of marketing. So, it could be difficult for you to create the right strategy which can work. In this article, we will provide you with a 6-step process of building a plan so that you can grow your online store business.

6 Step Process for Effective Digital Marketing Strategy

Digital marketing entails a lot. To get the most out of your marketing efforts, it is best to focus on channels that you know your target audience can reach.

Use this 6-step process to achieve effective digital marketing tactics to meet your business goals.

1. Identify your buyer personas

Nothing is more important than targeting the right audience to obtain successful results in marketing. You need to identify who your buyers are by figuring out who will want your product. A buyer persona is the representation of the traits of the people you’re trying to target to buy your products or services. To create a buyer persona, look for the demographics related to Location, Age, Income, Hobbies and interests, Goals, etc.

So, running a successful digital marketing campaign requires targeting the ideal customer who will most likely be ready to buy from you. In most cases, you’ll have more than one buyer persona you’re targeting. Having these personas with you allows you to market to different types of buyers based on their interests and needs.

2. Set SMART goals

smart business goals

Defining goals is important to determine how a digital marketing campaign is working, helping your business grow. Make sure to set both small and big goals. Setting small goals help keep you on track to achieve big goals. All your goals should be measurable or SMART. SMART goals are referred to as specific, measurable, achievable, relevant, and time-based.

Whether you want to generate more leads or sell more products, your goal should align the SMART criteria, and make it as specific as possible. Let’s you want to sell more products; your goal should be to increase sales by some % within the next few months gives you a better idea of how to get there.

3. Research your competitors

Conducting competitive research helps you search for other businesses in your industry and know what’s working for them. Knowing competitors’ strategy help build yours better and stronger to help you provide success.

There are lots of competitor research tools available to help. Make sure you shouldn’t copy anyone’s digital marketing strategy completely because it’s worth looking around your industry to get inspiration or learn what doesn’t work for your competitors.

4. Choose your digital marketing channels

It is important for your digital marketing strategy to define your marketing channels where you want to target your audience. Looking at the data insights such as customer avatar, goals, and what works in your industry helps you figure out which method can help you reach your audience.

From email marketing, social media marketing, and PPC advertising, to SEO, and affiliate marketing, each channel works differently based on the goal.

5. Create Your Content Strategy

Content Strategy

Now that you’ve chosen your online marketing channel, another important aspect of your strategy should be building a content strategy for each channel. It can include blogs, webinars, eBooks, podcasts, videos, and more.

The content you’ll create should also define your visual aesthetic and brand voice, including design templates, your color palette, and whether you write in formal or conversational language.

Make sure the channel you use should complement the content you create. However, before you develop content, follow the best practices including Being concise, speaking directly to your audience, focusing on value proposition, and staying consistent across all channels. This will ensure that every piece of content you create truly reflects your brand.

6. Measure Results

Once you have got a digital marketing strategy running and working, you need to track your results. Know what works and what doesn’t by measuring the performance of your marketing efforts. If you couldn’t able to achieve your business goals on time, there’s always room for improvement that you can implement.

Finding out what strategies are doing well and what could go better allows you to change accordingly.

To monitor your performance, you can use key performance indicators (KPIs) to determine your campaign’s success. KPIs are the metrics that tell whether you reached the goals you set or not. They can include content engagement, or social shares to help you get a better idea of the performance of your content strategy.

If you aren’t meeting your goals, there is an opportunity to restructure your campaigns for driving better results. Based on what works, you can alter and optimize your strategies.

Get Customized Digital Marketing Strategy at Self Image Media

Follow these 6 steps process of creating a digital marketing plan to reach out to more people interested in your business. If you need a customized digital marketing strategy, Self Image Media is one the most trusted Digital Marketing Agencies San Diego with a team of marketing specialists to help all sizes of businesses.

We leverage all marketing channels such as social media, SEO, content, and PPC to bring results that fit your buyer persona. Our SEO Company in San Diego has been dedicated to driving online traffic and helping rank businesses on top of their competitors. So, what are you waiting for? Get your marketing done right by Self Image Media experts.


1. What is a digital marketing strategy?
A digital marketing strategy is a process that you develop to help achieve business goals by investing your time and money into a range of digital marketing channels.

2. Why do you need a digital marketing strategy?

Digital marketing strategy keeps you on track of what you want to achieve, how you’re going to do it, and what metrics you’re going to use for success once you complete your plan. It will help you maintain a steady course in your marketing and ensure your marketing team works accordingly as planned.

3. What is the Digital Marketing mix?

Digital marketing consists of the 4 Ps of digital marketing which includes the product, price, place, and promotion.


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