As 2017 comes to a close, it’s a time to look forward to 2018 and look at what marketing trends are on the horizon. The following trends focus on the integration of concepts and experiences within your digital marketing strategy….
December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked…
Like many things, social media marketing can feel more stressful around the holidays. It doesn’t have to be, though. There’s no need to make any drastic changes to what you already do, just a few tweaks here and there. Here…
There are many pieces to the digital marketing puzzle. If you’re new to the world of online marketing, don’t fret. Wrike’s new infographic cheat sheet on the basics of major online marketing approaches is here to help you fit the…
Below is a great infographic that lays out the web design trends to look for in 2016 going into 2017. It will share how videos, navigation, load time, calls to actions, and more are going to be important to implement into…
Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you need. If you don’t, I’d suggest going back through my previous posts. You might find…
For a lot of small business owners, SEO (Search Engine Optimization) is like the engine in your car. You know it’s important. You rely on it every day. Sometimes, you can tell something’s wrong. But you don’t really know how…
Marketing your accounting practice online is essential for client communication and sustained growth, yet many firms are still not using the most basic tool to its full potential: their website. People expect you to have a useful website, and how…
When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text should you include? What dimensions should your images and videos be? What’s the difference between a desktop…
Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost? Social media is a great way to engage with your current and potential customers,…