Long gone are the days when you could embed a video on your homepage and win an award for Web design. Now, your business site needs to be covered in all sorts of interactive media ― but also look beautiful and be usable. Web design isn’t as easy as it used to be, but with the right features, you can dazzle your audience and keep them coming back for more. Here are the must-have qualities of the best websites online now.
Your brand is more than your logo ― it is your company’s entire identity. It is how customers discern your business from every other organization that is trying to take their money. Therefore, your website must be thoroughly and unequivocally linked with your brand. You must keep your color scheme, your voice, and your imagery consistent, so your audience will find your website a welcome and familiar place. If you haven’t yet spent time developing a unique and effective brand, you should do so before creating or renovating your website.
An identifiable personality is crucial for attracting old customers, but appealing aesthetics and striking style is the best way to draw a new audience to your site. Understanding prominent Web trends ― and acting on that knowledge with timely changes to your website’s design ― will increase the attention visitors give to your site. It is difficult to look away from obviously attractive design, so you shouldn’t discount the profit-making power of fashion.
Still, few businesses get far without creating something new ― especially on the Web. The Internet loves originality, so by adding innovative features to your site, you can generate interest. Hot Web trends tend to evolve from pioneering design elements on obscure websites; for example, trends like flatness, minimalism, and card-based interfaces were once bold and novel, though they may be widespread today. You should strive to invent a fascinating new feature that will make your website stand out.
For years now, mobile users have dominated the Web; estimates suggest that the average Web user spends 51 percent of his or her online time on mobile devices like smartphones and tablets. Yet, less than half of all websites are able to perform well on anything other than a traditional desktop. It is more crucial than ever that your website be adaptable to a variety of platforms, and you should drop everything to make this happen as soon as possible.
There are billions of websites that your customers could be exploring at any given moment, so you must give them good reasons to visit yours. The content you publish on your website (as well as your various social media profiles) must have obvious value to any visitor, or your customers will give their money to a more helpful and informative business. You should consider issuing content in various formats, as well. LeadingAuthorities.com can help you develop high-quality video, to make your content even more engaging to audiences.
There is little more tempting than a private club. Website memberships are becoming increasingly common, as the human desire to belong to an in-group drives customers to sign up. You can hide some select content behind membership walls, giving access only to the elite few who input their names and email addresses. Then, you can gain information about your most loyal audience, such as their content preferences and purchasing habits, to help you design an even more beneficial website.
Your website does not exist in a vacuum, and it behooves you to interact with other websites in meaningful ways. You can build online relationships with related businesses, perhaps exchanging customers by providing mutual benefits and discounts. You should connect with major online content creators to reach massive audiences, and you must include links to your active social media accounts throughout your website. Your website might be the center of your business’s online life, but it should never be the beginning and end of your activities on the Internet.
Website layouts used to follow a strict order, but as Web design developed into an art form, functionality has taken myriad forms. Still, it remains imperative that your website be logical, as visitors who get lost aren’t likely to come back. To ensure your site is easy to use, you should create a visual map and test it with friends and employees. If more than one gets confused or frustrated, you should start over.