Are Google AdWords on your mind because you did your best SEO and still the best just wasn’t good enough? Have you finally given in and now want to use paid advertising via AdWords, Google’s advertising service, to push your brand to the front of Search Engine Page Results and drive more traffic to your site? These 12 simple steps will help turn you from a newbie into a Google AdWords Expert rock star.
It’s time to buckle up and learn AdWords the way experts do it. Learn from the experience of others and avoid amateur mistakes which could cost your business a lot of money. Here is an Infographic on 12 steps to work AdWords like an expert.
12 Steps Google AdWords Expert Infographic
1. Know your numbers.
How much can you pay for each click and still make money?
Yes, it’s great that you only have to pay for people who actually click on your ad with the Google AdWords Pay-Per-Click (PPC) system, but sorting through Google’s complex set of rules for AdWords is tricky and could cost you a lot of money to get it right. You need to understand how an AdWords auction works and how much to pay to get your target clicks.
2. Have highly related keywords, to ads and landing pages.
You might think it’s easy enough to find keywords for your AdWords campaign, but you need to know when to use general keywords to get more traffic and targeted keywords for your best customer. The trick is to make your AdWords campaign work in conjunction with your Landing Pages to generate leads for your business.
3. Improve your click-through rate (CTR) by having strong Unique Selling Propositions (USP).
So you want to get a better CTR? If your product and service is offered by a number of companies you will need to differentiate yourself from your competition with a strong, instantly recognizable USP.
4. Have Geo-targeting enabled.
Because will a NY dentist really sell teeth whitening services to someone in Sydney? It makes good sense that your Ads should only show to people in locations your business serves so you avoid having to pay for non-customers.
5. Ensure your ads are displayed at the top of the page as they have the highest CTR – not on the side.
It’s true – being on top is the best position to be. You bid well because you want the Ad placement with the highest CTR so you have greater advantage over your competition to reach your potential customers.
6. Use Negative Words to stop your ads being shown to people who will never buy.
Unless you are looking to employ someone then use “jobs” as a negative word. Of course, you want the best possible way to reach your best customers, but do you need to pay for the visitors who are not in your market?
7. The more specific your keywords are the more targeted your visitors will be.
How do you select the keywords to use in your AdWords campaign? If you are spending money on Ads you’d want to be sure to use words that will work to help you get the attention of your best potential clients and not just any random visitor who will not be a customer.
8. Review the words people actually use to click on your ad.
How do you select the keywords to use in your AdWords campaign? If you are spending money on Ads you’d want to be sure to use words that will work to help you get the attention of your best potential clients and not just any random visitor who will not be a customer.
9. Set up Conversion tracking to know which words make Sales for you.
Are your visitors getting converted into paying customers? With Conversion Tracking you can know which Ad copy is getting you return on investment and what actually happens after a visitor clicks on your Ads – if they purchased your product, called your contact number, subscribed to your newsletter, or even downloaded your mobile app.
10. Use Remarketing as it gives you a second chance to sell as most people don’t buy on the first visit to your website.
So you pay for a visitor who clicks on your Ad to get to your website but you don’t get an immediate conversion into a paying customer. You need to enable Remarketing to help you reach out to them again until they become customers.
11. Use as many Google extension options available to you to increase your Ad real estate.
As the more space you take the more of chances you get your ad click. You need to give people more reasons to click on your ad for other information not seen on your ad copy. It just makes good business sense to use Google Ad extensions such as click to call so people on mobile can get to your shop front immediately.
12. The idea of your Ad is not to sell but to get clicks – Your Landing Page is to sell.
So you pay for a visitor who clicks on your Ad to get to your website but you don’t get an immediate conversion into a paying customer. You need to enable Remarketing to help you reach out to them again until they become customers.
Following these advanced steps taken by a Google AdWords expert will help you avoid wasting your paid advertising budget. The journey can be tricky though as you need to know how exactly you will navigate each step for your unique business. The solution is to manage the AdWords campaign.
