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Semantic SEO: Google’s Newest Focus and Its Relevance
Gone are the days when we could just place important, level 10 keywords all throughout our content and watch the campaign wins, clients, and money roll in. To add more fuel to the fire, Google’s newest focus is called semantic…
NY Times Best Sellers Agree: User Intent Is SEO’s Everything And More
Everyone in the marketing industry knows and predicts the fickle fluctuations of search engine optimization, but there might just be more of a meaningful strategy in terms of user intent toward this living and breathing entity than what meets the…
These 2017 Digital Marketing Trends Have Everyone Talking
The best trends are the ones that easily integrate into our regular routines and culture. In the case of marketing, two of the bigger digital trends currently making many “Cool Things in 2017” lists also appeared on past lists: Video…
13 Expert Photography Marketing Ideas That Are Crazy Simple
I want to see you take your business from busy with the wrong clients to as busy as you want to be with the right clients. That’s what we do here at Joy of Marketing – research and develop the best photography…
6 Steps to Effective Email Marketing
Email marketing is an easy and quick tool to reach a large audience for your business. Following these six steps will help to develop effective email marketing campaigns that will appeal to consumers. First, make sure there is compelling content, enticing…
Law Firm Marketing: 9 Tips for Winning More Clients with PPC
I’ve been writing PPC guides for specific industry verticals for a while now, and naturally law popped into my mind when contemplating which industry to explore next. A good chunk of our clients at WordStream happen to be in the…
37 Email Marketing Stats You Can’t Afford to Miss
How many times have you checked your email today? Now think about how many times you’ve opened, read, clicked and deleted emails throughout the day as well. This is a perfect example of how effective email marketing is today. Billions…
The Ignored and Incredible Value of These 6 Social Media Marketing Tools
As marketers, what return are your receiving on your investment of time? Set monetary investment aside for a moment and consider time, an equally precious resource. Are you putting your time and your team’s time to best use? Social media…