small business marketing plan
A 27-Day Online Marketing Plan For Your Small Business

Small business owners are exceptional at what they do. From creating amazing products and services to delivering unrivaled customer experience, small business owners know how to thrive in their community. There is however, one downfall of some business owners in…

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Social-media-marketing-in-2016
Marketing and the Media: Tips for Utilizing Social Media Marketing

Social media took the world by storm after the creation of Facebook. It continues to flourish as more companies pop up and differentiate methods of social media marketing. Restaurants, brands, hotels, entrepreneurs, big and small companies, etc. all benefit from…

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social media hacks
5 Powerful Social Media Hacks To Ramp Up Your Digital Strategy

A hack is a clever bit of ingenuity that makes something better, faster, or more effective. In fact, there are entire websites dedicated to teaching others hacks that they can apply to their personal lives in a variety of ways….

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5 tips for enhancing your quality of website traffic

It’s tempting to just look at your website’s total number of visitors, but the quality of each visitor is much more important than the quantity. When it comes to website traffic, it seems like everyone is focused on the numbers….

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online marketing mistakes
5 Psychological Biases That Doom Online Marketing Campaigns To Failure

Biases are dangerous, but when we talk about them, it’s usually in reference to politics, where biases can misdirect votes or legislation, or science and research, where biases can influence supposedly objective outcomes. However, biases can creep into your marketing…

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small business marketing
Small Business : Allocating Offline Online Marketing Budget

In today’s business environment online marketing is prevalent and certainly is much easier. However the most successful businesses still implore offline marketing strategies as well. The marketing experts at the helm of these companies feel that it is critical to…

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Step Up Your Online Marketing Efforts With These Ten Tips
Step Up Your Online Marketing Efforts With These Ten Tips

Online marketing is difficult to get to grips with. It’s not enough to do the bare minimum in order to reach your target audience. Everyone is doing that. You are competing as much with your competitors as you are with…

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b2b social media and marketing stats
33 Thought-Provoking B2B Social Media and Marketing Stats

B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B…

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influencer-marketing
2016 Influencer Marketing Top Trends

In 2015 influencer marketing began to emerge as one of the marketing strategies clearly delivering the highest impact and return. A recent McKinsey report quoted that social recommendations induced an incredible 26 per cent of consumer purchases on average across all product categories….

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social media branding
The Most Entertaining Brands on Social Media You Should Be Following

Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These…

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