The Best Social Media Advertising Channels For Small Businesses

Almost 90% of all small businesses use Facebook to advertise their goods and services, yet only about 60% of those companies say that the Facebook ads are accomplishing the intended business objectives. Since the cost of advertising on the popular…

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Predicted Marketing Trends of This Year: What Came True? What’s Coming in 2018?

The summer months are fading out and 2017 is already coming to a close. Crazy, right? Well, just for fun we thought we would look back at the trends were predicted in 2016 for this year of app intensity, digital…

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marketing trends in 2017
17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked…

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marketing
In 2016, How Good a Job Did You Do Anticipating Customers’ Holiday Shopping Habits?

How understanding and anticipating your customers’ behavior can drive more sales this holiday season.   In 2015, between Black Friday and Christmas Eve, ecommerce sales increased by 20 percent over the same period in 2014. When this year’s 2016’s, holiday-shopping sprint ends…

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content marketing
Content Marketing Trends – What To Expect In 2017 And Beyond

Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you need. If you don’t, I’d suggest going back through my previous posts. You might find…

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Photo Expert Marketing Ideas
13 Expert Photography Marketing Ideas That Are Crazy Simple

I want to see you take your business from busy with the wrong clients to as busy as you want to be with the right clients. That’s what we do here at Joy of Marketing – research and develop the best photography…

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Instagram Matters
5 Reasons Instagram Matters, Big Time!

MDG’s new infographic—Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time—highlights why the fast-growing platform may represent the biggest social media opportunity for marketers next year. The graphic pulls together fresh data that shows how the network has already taken off…

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Email Marketing Stats
37 Email Marketing Stats You Can’t Afford to Miss

How many times have you checked your email today? Now think about how many times you’ve opened, read, clicked and deleted emails throughout the day as well. This is a perfect example of how effective email marketing is today. Billions…

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