Social Media Marketing ROI
9 Metrics to Determine your Social Media Marketing ROI

Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media…

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Facebook Ads
The Autonomy of an Optimized Facebook Ad (Infographic)

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text should you include? What dimensions should your images and videos be? What’s the difference between a desktop…

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facebook marketing
Build Better Ads: 7 Ways to Improve Your Facebook Ad Campaign

Social media marketing has quickly become a high performing, relatively low-cost option to market your brand’s presence online. A Facebook ad campaign, in particular, can be an excellent way to improve your brand’s visibility, drive traffic to your website, and…

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