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Influencer Marketing in 2018
Influencer Marketing in 2018 Influencer marketing is not something new to marketing, and in fact it has been around for a very long time, because a well-known spokesperson can exert a strong appeal over the masses of consumers who buy…
17 Marketing Trends To Watch Out For In 2017
December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked…
In 2016, How Good a Job Did You Do Anticipating Customers’ Holiday Shopping Habits?
How understanding and anticipating your customers’ behavior can drive more sales this holiday season. In 2015, between Black Friday and Christmas Eve, ecommerce sales increased by 20 percent over the same period in 2014. When this year’s 2016’s, holiday-shopping sprint ends…
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of…
Content Marketing Trends – What To Expect In 2017 And Beyond
Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you need. If you don’t, I’d suggest going back through my previous posts. You might find…
6 Steps to Dominate a Competitor’s Social Media Marketing
If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of…
Sustainable Competitive Advantages in Digital Marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back…
33 Thought-Provoking B2B Social Media and Marketing Stats
B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B…
Trends for 2016 to include in your marketing plan
I unabashedly adore this time of year. New hope. New beginnings. The promise of providing greater service and higher ROI than ever before to our clients. I’m an optimist. I always think – even if it was a banner year…
Social Media Marketing Tips for Local Businesses
So many times I’ve heard businesses — especially small businesses — say that social media just isn’t for them. It takes too much time. They’re not sure where to start or how to keep it going. And besides, they should…