Influencer Marketing in 2018 Influencer marketing is not something new to marketing, and in fact it has been around for a very long time, because a well-known spokesperson can exert a strong appeal over the masses of consumers who buy…
December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked…
How understanding and anticipating your customers’ behavior can drive more sales this holiday season. In 2015, between Black Friday and Christmas Eve, ecommerce sales increased by 20 percent over the same period in 2014. When this year’s 2016’s, holiday-shopping sprint ends…
It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of…
Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you need. If you don’t, I’d suggest going back through my previous posts. You might find…
If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of…
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back…
B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B…
I unabashedly adore this time of year. New hope. New beginnings. The promise of providing greater service and higher ROI than ever before to our clients. I’m an optimist. I always think – even if it was a banner year…
So many times I’ve heard businesses — especially small businesses — say that social media just isn’t for them. It takes too much time. They’re not sure where to start or how to keep it going. And besides, they should…