Influencer Marketing in 2018 Influencer marketing is not something new to marketing, and in fact it has been around for a very long time, because a
December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at
How understanding and anticipating your customers' behavior can drive more sales this holiday season. In 2015, between Black Friday and Christmas Eve, ecommerce sales increased by 20
It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin
Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you
If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. It’s amazing how often I have conversations
B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.These changes
I unabashedly adore this time of year. New hope. New beginnings. The promise of providing greater service and higher ROI than ever before to our
So many times I’ve heard businesses -- especially small businesses -- say that social media just isn’t for them. It takes too much time. They’re