Most San Diego eCommerce businesses are leaving significant revenue on the table — not because of traffic, but because of conversion leaks. A poorly structured product page, a confusing checkout, or a slow mobile experience can cost you 50–70% of your potential sales.
We build Shopify and WooCommerce stores architected around conversion: product pages that answer every buyer objection, checkout flows that remove friction, upsell and cross-sell sequences that increase average order value, and mobile-first design that converts the 65%+ of your shoppers browsing on phones.
Every eCommerce store we build includes conversion optimization, SEO, analytics, and the integrations your business needs to operate and grow.
We build on both platforms and recommend the right one for your specific business — not what's easiest for us to build.
| What matters | Shopify | WooCommerce | Wix eCommerce |
|---|---|---|---|
| Ease of use & management | ✓ | Moderate | ✓ |
| Best checkout & payment processing | ✓ | Good | Limited |
| Full SEO control | Good | ✓ | Limited |
| Design flexibility | Good | ✓ | Template-based |
| Platform ownership (no fees) | ✗ | ✓ | ✗ |
| Best for large catalogs | ✓ | ✓ | ✗ |
| Built-in abandoned cart recovery | ✓ | Plugin needed | Limited |
Our recommendation: Shopify for most product-based stores — especially anything over 50 SKUs. WooCommerce when full design freedom, SEO control, or custom functionality is the priority.
"Self Image Media helped my business transform online. Our keyword rankings skyrocketed and we are selling more coffee through our website than ever. They are always on top of the latest marketing trends."
"Our online visibility has skyrocketed and we are selling more products online. Any business looking to improve their marketing and get more out of their website definitely should work with these guys."
"It's because of Self Image Media that we rank #1 in the search engines locally for our industry. We are outranking our competition, driving more website traffic, and generating more quality leads daily."
"Self Image Media's creative team have been a huge help to the growth of our business. Our online visibility and website traffic has increased by 165%. These guys are the marketing experts!"
$3,000–$6,000: Small Shopify stores (under 50 products) with custom design, checkout setup, payment integration, and basic on-page SEO. Right for new San Diego businesses entering eCommerce.
$6,000–$15,000: Full-featured custom Shopify or WooCommerce stores — large product catalogs, custom filtering, subscription products, email automation, and comprehensive SEO setup.
$15,000–$40,000+: Enterprise eCommerce — custom integrations, ERP connections, multi-currency, international shipping logic, or complex membership/subscription models.
The right investment depends on your catalog size, your margins, and your growth targets. Request a free eCommerce proposal — we'll build a transparent scope and quote.
For most San Diego product businesses, Shopify is the better starting point — especially if you're new to eCommerce, have a large product catalog, or want the best checkout and payment processing available without custom development. Shopify handles hosting, security, and platform maintenance so you can focus on selling.
WooCommerce on WordPress is the better choice when you need complete design freedom, maximum SEO control, or complex custom functionality that Shopify's app ecosystem doesn't cover. WooCommerce also makes sense if you already have a strong WordPress site and want to add eCommerce without starting over on a new platform.
We'll recommend the right platform for your specific situation during a free consultation — not the one that's easiest for us to build.
Straight answers about eCommerce development.
Get a free eCommerce proposal — custom scope, platform recommendation, and transparent pricing for your online store.
