B2B Marketing and Social Media
The Real Truth About B2B Marketing And Social Media

Marketing in B2B requires an understanding of social media. Social media marketing and selling are constants for any business looking to grow themselves further. This is no different in a B2B design. You want to make sure your time is…

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Fitness Marketing
Gym Marketing Ideas That Will Help Gain More Clients

The fitness industry is highly competitive and it is challenging to maintain customer loyalty. Many customers drop off after a few sessions at the gym, and other clients simply switch from gym to gym depending on where they find the…

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Law Firm Marketing Tips
Law Firm Marketing: 9 Tips for Winning More Clients with PPC

I’ve been writing PPC guides for specific industry verticals for a while now, and naturally law popped into my mind when contemplating which industry to explore next. A good chunk of our clients at WordStream happen to be in the…

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Email Marketing vs. Social Media Marketing
Email Marketing VS. Social Media: Which one is better?

Email marketing is not dead. In fact, it is one of the most successful forms of marketing a business can utilize. Although social media has blown the world away with the ability to constantly contact businesses, brands, and each other,…

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Dominate Competitors in Social Media Marketing
6 Steps to Dominate a Competitor’s Social Media Marketing

If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of…

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Sustainable Competitive Advantages
Sustainable Competitive Advantages in Digital Marketing

Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back…

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11 Best Influencer Marketing Tools
11 of the Best Influencer Marketing Tools

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired…

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Social Media Marketing Checklist
A Social Media Marketing Checklist

Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re generating a return-on-investment (ROI) for all of your…

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Web Design Trends
6 Startup Web Design Trends to Consider

In the age of social media, every startup needs a website. Even if your business doesn’t sell online services or products, a website can serve as your company’s home, help you market, allure investors, and work as a 24/7 online…

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Time for Social Media
The Ignored and Incredible Value of These 6 Social Media Marketing Tools

As marketers, what return are your receiving on your investment of time? Set monetary investment aside for a moment and consider time, an equally precious resource. Are you putting your time and your team’s time to best use? Social media…

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