Like many things, social media marketing can feel more stressful around the holidays. It doesn’t have to be, though. There’s no need to make any drastic changes to what you already do, just a few tweaks here and there. Here are some tips to get you through the holidays:
Choose a holiday theme
Every brand will be dressing up their social media in holiday swag, so how are you going to bring a unique feel? Choose a theme! Whether it’s a color theme like Red, or a value theme like Family, having a through-line for your social media will help you pop. Consumers are more likely to share social media content during the last three months of the year. Take holiday themed photos, create videos and don’t forget to display your holiday cheer.
Run a Social Media Contest
It is no secret that people love to win free products or services. Running a contest or competition during the holiday season gives your business a better chance for exposure, and creates more excitement. Offer prizes such as a discounts towards your business or service and even a goody bag filled with products. Encourage participants to like posts, tag their friends and re-post images to increase the amount of people you reach. You may also like to offer a daily prize draw that will keep consumers coming back to your social media accounts.
Adjust your posting calendar
If you usually have a post set to go out at 7pm daily, maybe skip it on days like Christmas Eve and the first night of Hanukkah. When people are focused on social media for family updates, a branding post sends the wrong message.
Involve current customers
Retailers often use the holiday season to attract new customers, but don’t forget about your loyal base. Featuring customer stories on Instagram or offering existing-customer-only previews or promotions will make your existing customers feel great.
Be careful about exploiting the holidays
Everyone knows that brands use social media posts to sell, but there’s a thin line between getting into the holiday spirit and exploiting the holiday season for gain. People get sensitive about their particular traditions, so before posting always take a moment to consider how your target audience might respond.
Remember: the holidays are supposed to be fun. Enjoy adding some festivity to your social media, and if you need help please contact us.
Article by Steve Hamm at Business 2 Community