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Home  /  Web Design   /  Here’s Why You Need To Update Your Business Website

Here’s Why You Need To Update Your Business Website

Your website does something that no single employee or any group of employees could possibly do – it promotes your business 24 hours a day to all Internet users. Business website design in San Diego needs to reflect the changing attitudes and needs of users, rather than remaining static for long periods of time. Below are some reasons why you might want to avail yourself of the skills and knowledge provided by a San Diego website design company, to keep your site fresh and relevant. After reading why it’s highly beneficial to keep your site current, you’ll have no trouble finding a good firm for outstanding web design in San Diego.

Your site has become outdated

The tools, themes, and technology used to build website change every few months, and users’ tastes change right along with them. A site that’s even two years old probably can’t match up well with more current ones, in terms of loading speed, functionality, and aesthetic appeal. You may also be missing out on some of the newest factors being evaluated by search engines for site ranking.

Your site no longer reflects your brand adequately

If your company has undergone any kind of shift in philosophy recently, and your branding message has been changed, this should be reflected on your website. For your customers and potential customers, your branding message is whatever is conveyed through your website, so your site should be synchronized with the new company outlook.

The right clients are not attracted to your site

Over time, it can easily happen that your site no longer attracts the kind of target audience you’re looking for, i.e. those who are most likely to purchase from you. There are a number of reasons why this might happen, but the first places to look for specific customer appeal are the content on your site, and any galleries or images shown.

Not mobile-friendly

Since there are now more mobile users than desktop users browsing the Internet, it’s an absolute must that your site is displayed clearly and intelligently on mobile devices. If a user has to scroll left, right, up, and down just to read a page of content, you’ll probably be losing out on a huge segment of your market.

Slow load speed

If the pages of your site load too slowly, it might well prompt a user to abandon and visit another site. Pages might load slowly because of numerous images or images that are too large, an outdated theme, or possibly inadequate powering from your host provider.

Inadequate calls-to-action

Without a doubt, your site needs one or more calls to action, but they have to be placed optimally, in locations right after you’ve gotten the user’s attention, and you’ve piqued their curiosity to find out more.

Your site needs more effective, updated content

While a good-looking site might initially attract visitors, it’s great content that keeps them there. Most users are looking for relevant and useful information from a site, not visual appeal. There are tools you can use to determine which kind of content holds user attention, and you should use this information to include more effective, updated content on your site.

New apps and integrations

New and useful apps emerge daily on the Internet, and users have come to expect having all that capability at their fingertips. Then too, your business could be helped significantly by including more back-end integrations with processes such as order fulfillment and tracking, and CRM. It’s worth the time and effort to include these capabilities both for users and for yourself.

Self Image Media can help

This may all sound a little overwhelming, but you don’t have to go it alone. Take advantage of the expertise of the best website design company in the area, and contact Self Image Media for great San Diego web design. In addition to helping you with improved content, SEO, and functionality, Self Image Media also has the reputation for being a responsive website design company, so you’ll be sure to capture the mobile market. Contact us to learn more about what we can do for your business.

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