Content marketing is everything when it comes to growing a business and maintaining those 5-star customers and clients. Start by having the right Search Engine Optimization (SEO) to drive customers to the business as the roots of your content marketing strategy. Creating specific landing pages on the website for special offers from Yelp or Groupon and utilizing email marketing are both important as branches of the content tree. Finally, constantly keeping customers updated on social media about day to day activities of the business is part of the leaves that complete the tree. Ultimately, creating a strong content tree with relevant information can bring in potential business, optimize sales, and create profits.
Enjoy this infographic of content marketing every business should consider when adapting a marketing strategy!