Email marketing is not dead. In fact, it is one of the most successful forms of marketing a business can utilize. Although social media has blown the world away with the ability to constantly contact businesses, brands, and each other, it will never be able to take the place of email marketing. Instead, marketers need to understand that social media marketing and email marketing go hand in hand; where as email marketing should act as the backbone to a business’s ability to communicate with consumers, social media marketing should act a compliment to help the business narrow in on specific consumer segments and create an interactive marketing experience.
It is not necessary to choose one form or the other, as both social media and email generate a vast amount of revenue for businesses who have created successful campaigns under both forms. According to the ReachMail infographic, email marketing reaches its ideal recipient 90% of the time, while Facebook posts only reach about 2% of their intended recipients! Yet, sites like Facebook and Twitter drive more website traffic than email marketing does. Therefore, marketers must have an understanding of what each channel does best, what kind of message should be sent out through each channel, and what specific benefits each channel can create.
For a more in-depth understanding of the similarities and differences of email marketing and social media marketing, check out the ReachMail infographic below: