Email marketing San Diego

There’s no question that social media is attracting a great deal of attention from advertisers these days. This is justifiable and understandable, because of the huge numbers of potential customers using the platforms. However, in terms of actual return on investment, you might be surprised to learn that email marketing is far more effective. Only about 4% of consumers actually check their social media channels for advertising details. This is in contrast to an impressive 44% who routinely check their emails for brand promotions. 

Other benefits of email marketing include: building customer loyalty, tracking your analytics, connecting with diverse audiences, saving time and effort, expanding your reach, and having the ability to conduct test campaigns via email. It is known that approximately 310 billion emails are sent and received every single day. Some of those should be issued by your company, so you can engage with your target audience, and get to know them better.

By making much greater use of email marketing, you just may find that your company is gaining traction in its efforts to grow and expand. Your San Diego business can have a presence all over the globe, if that’s where your target audience is. All you have to do is develop your own email marketing strategy, or work with an agency that can help you get there.