With 77% of marketers are now using content marketing, and 69% of them are creating even more content than they were just one year ago, content marketing is becoming an integral aspect of the marketing plan.
As JBH puts it, creating amazing content is like mixing the perfect cocktail drink.
To enjoy a good drink, it must be made with decent alcohol, but more importantly, must be mixed correctly. Just like a well-mixed beverage, content marketing must be properly mixed with the right parts of information and content. Of course, the ambiance of the bar is important, as well as who is serving the drinks. And yes, it must be visually appealing (no consumer will trust poorly put together content nor would they drink an unappetizing drink) as well as easy to swallow. Yet, the most critical parts are what the drink is made of and how it tastes.
Check out this infographic that serves up a cocktail menu featuring speciality content drinks that will get audiences buzzing.
Infographic from JBH