Email Marketing vs. Social Media Marketing
Email Marketing VS. Social Media: Which one is better?

Email marketing is not dead. In fact, it is one of the most successful forms of marketing a business can utilize. Although social media has blown the world away with the ability to constantly contact businesses, brands, and each other,…

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Dominate Competitors in Social Media Marketing
6 Steps to Dominate a Competitor’s Social Media Marketing

If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of…

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Sustainable Competitive Advantages
Sustainable Competitive Advantages in Digital Marketing

Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back…

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11 Best Influencer Marketing Tools
11 of the Best Influencer Marketing Tools

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired…

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Social Media Marketing Checklist
A Social Media Marketing Checklist

Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re generating a return-on-investment (ROI) for all of your…

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Time for Social Media
The Ignored and Incredible Value of These 6 Social Media Marketing Tools

As marketers, what return are your receiving on your investment of time? Set monetary investment aside for a moment and consider time, an equally precious resource. Are you putting your time and your team’s time to best use? Social media…

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Content Marketing- A Big Deal
How to Grow Your Business Using Content Marketing

Content marketing is everything when it comes to growing a business and maintaining those 5-star customers and clients. Start by having the right Search Engine Optimization (SEO) to drive customers to the business as the roots of your content marketing strategy….

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Social Media Marketing
The 7 Best Social Media Channels for Business Marketing

Social media has been the game changer in almost everything that surrounds us. With the birth of social platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in…

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Offline and Online Marketing
9 Ways to Merge Offline and Online Marketing for Positive Results

There seems to be an internal struggle in the marketing world over whether a company should use traditional offline marketing strategies given the prevalence of online marketing in the digital age. An unfortunate result of the struggle is the misconception…

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social media marketing guide
The Definitive Guide to Social Media Marketing

As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Social media is now status quo in a…

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