Sustainable Competitive Advantages
Sustainable Competitive Advantages in Digital Marketing

Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back…

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11 Best Influencer Marketing Tools
11 of the Best Influencer Marketing Tools

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired…

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Social Media Marketing Checklist
A Social Media Marketing Checklist

Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re generating a return-on-investment (ROI) for all of your…

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Content Marketing- A Big Deal
How to Grow Your Business Using Content Marketing

Content marketing is everything when it comes to growing a business and maintaining those 5-star customers and clients. Start by having the right Search Engine Optimization (SEO) to drive customers to the business as the roots of your content marketing strategy….

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Ecommerce Branding
Branding tips for your new e-commerce business

1. Get a good logo This is vital, your logo is the thing people most associate with your brand identity and will be visible on all your business properties. It is worth spending some decent money on a professional logo…

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influencer-marketing
2016 Influencer Marketing Top Trends

In 2015 influencer marketing began to emerge as one of the marketing strategies clearly delivering the highest impact and return. A recent McKinsey report quoted that social recommendations induced an incredible 26 per cent of consumer purchases on average across all product categories….

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social media branding
The Most Entertaining Brands on Social Media You Should Be Following

Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These…

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facebook marketing
Build Better Ads: 7 Ways to Improve Your Facebook Ad Campaign

Social media marketing has quickly become a high performing, relatively low-cost option to market your brand’s presence online. A Facebook ad campaign, in particular, can be an excellent way to improve your brand’s visibility, drive traffic to your website, and…

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personal branding
Not Just LinkedIn: How to Brand Yourself Online When Job Hunting

The State of B2B Social Media Marketing 2015 report said that 91 percent of marketers use LinkedIn. Why does this matter to you as someone who’s looking for a job? The reality is you are a brand. You have to treat…

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Marketing Budget
10 Ways to Get Big Results from a Limited Marketing Budget

Small businesses and start ups depend on marketing to launch and grow their business. However, a limited budget often prevents them from getting the results they need. Even on a small budget, though, businesses can gain exposure, if they know…

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