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What is Authentic Marketing and What it Means for Small Businesses
More than ever, today’s small businesses are becoming an open book to consumers, and in order for those potential customers to buy into your company, you need to show them how genuine your company is, and you need to allow…
What Instagram’s Latest Features Mean for Your Social Media Marketing
With the constant social media innovation, it’s no surprise that Instagram recently announced that its platform will support live streaming as well as disappearing video and messages. Sound familiar? Disappearing messages and videos are what made Snapchat famous, and Facebook…
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of…
Social Media Marketing Tips for the Holidays
Like many things, social media marketing can feel more stressful around the holidays. It doesn’t have to be, though. There’s no need to make any drastic changes to what you already do, just a few tweaks here and there. Here…
7 Web Design Best Practices
Web design is such an exciting industry to be a part of, especially when you get to see innovative, lovely designs. While there are a vast amount of beautiful, functional websites, there are also a ton of ugly, overdone, useless…
Important Facts Regarding Website Design for Small Businesses
The debate over the importance of website design for small businesses is long over, and we decided to jump straight to the point. Website design has so many tricky parts that, if not addressed properly, it can massively diminish the…
13 Expert Photography Marketing Ideas That Are Crazy Simple
I want to see you take your business from busy with the wrong clients to as busy as you want to be with the right clients. That’s what we do here at Joy of Marketing – research and develop the best photography…
How Offline and Online Marketing Can Work Together
The ways in which consumers research and buy products are changing, and that means the methods a business uses to promote itself and its products also needs to shift in-line. This has made the choice between offline or online marketing…
Game-Changing Bar Marketing Ideas
Your bar might be called a tavern, lounge, gastropub, nightclub, gin mill, dive or other synonym for a place that serves alcohol. Regardless of name, your bar is a place where people gather to socialize, drink, dance and even find…
The Autonomy of an Optimized Facebook Ad (Infographic)
When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text should you include? What dimensions should your images and videos be? What’s the difference between a desktop…