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Branding tips for your new e-commerce business

E-Commerce Business

1. Get a good logo

This is vital, your logo is the thing people most associate with your brand identity and will be visible on all your e-commerce business properties. It is worth spending some decent money on a professional logo design that will make a lasting impression and stand the test of time as your e-commerce business begins to grow.

2. Get your brand name in your domain name

Some people like to key keywords into the domain name at the expensive of the brand name, for SEO benefits, but you really shouldn’t do this for an e-commerce store You are trying to build trust with your audience for long lasting relationships so choose a domain that is either just your brand name or brand name plus keyword.

3. Claim your social media accounts

At the very least get your e-commerce business set up on Facebook and Twitter and claim your business names before anyone else tries to. Try to make sure your social names are consistent across all platforms and make sure you add links back to your website.

Regular posting is the key to a successful e-commerce business social media accounts, you can use automated posting tools such as Buffer to ensure you are posting consistently. This can be a valuable way to get your brand in front of an audience and get some initial traffic to your website.

4. Use branded images

You can apply branding to the images on your website, this will stop people from stealing them and also it means your logo or branding will be visible on images if they are shared onto social media marketing  platforms.

Make sure to use a professional commercial photographer for your images such as Double Image, high quality images make your site seem more legitimate and help to build trust with the audience.

5. Use your e-mail signature

Make sure you include essential information in your email signature such as the phone number, website address and email address of the business.

It is also an opportunity to include your logo so that every e-mail sent by your business is promoting your brand.

6. Branded packaging

Rather than your products just arriving in boring plain packaging, get some professionally designed boxes with your branding ad logo on. Not only will this make a great first impression when the goods arrive to the customer but others may also be impressed by the branding and remember your company name in the future. See this example from Oyster Packaging to see the difference well designed packaging can make:


Branded Packaging


7. Branded gifts

When you send your goods out why not include a little gift to go with it? You can get pens, coffee mugs or mouse mats branded with your company logo and contact details from sites such as Funky Concepts.

Not only will this be a nice surprise for your customers but if it is an item that they will use every day in their home or office you are getting more potential eyes on your business name and contact details. cards

Everywhere you go whether in a business capacity or not there is the potential to give people you meet a business card, it could lead to a long term relationship, future orders or even just a visit to your website to check it out, it is all beneficial to your business and getting your name out there.

You can get some business cards for very affordable deals on sites such as Vista Print so even if you are on a budget it is good to get them in from the start of you venture.


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