If you think that only the giant retailers bother to create their own business apps, there are a few facts which you should consider that might affect your thinking. For instance, approximately 85% of the time that users spend on their mobile phones is dedicated to operating a mobile app. That fact alone should make you reconsider, but there are other compelling reasons listed below. Don’t dismiss the idea simply because you lack the expertise in-house – a great San Diego web design agency like Self Image Media can provide you with the perfect app for your business.
You can be constantly visible to your customers
When your app is downloaded to users’ phones, it’s always there on the screen, even if the individual doesn’t intend to use it right at that moment. The fact of its presence on-screen causes it to be etched into the memory of the person for later recall and usage.
Availability of useful information
Any information posted on your mobile website is instantly available to users who have your app on their phones. Whatever information that you’d like your customers to know is right at their fingertips, ready for immediate retrieval. You’ll have a constant line of communication open to your customers and potential customers.
Convenience breeds loyalty
The more convenient you make it for your customers to interact with your business, the more loyal they will become. One example is in collecting and redeeming rewards or discounts that you offer. By providing customers with more reasons to do business with you, their loyalty should increase toward your company.
Building your brand is easier
Your own mobile app provides the perfect vehicle for conveying the kind of image and message that you want your company to project. You basically have a blank palette which you can populate with the core values and philosophy important to your business.
Increase brand recognition
Building on the ease of branding, you can increase the recognition factor of your brand by getting more users engaged with your brand, and on a more frequent basis. And of course, along with that frequency of engagement, you can expect increased sales and customer loyalty.
Better overall customer engagement
Since most customers would rather text a company than talk to a representative, having some kind of messaging platform will give them a method of contacting you which most of them prefer. It can improve your customer service, and defuse any issues before they develop into a negative.
Get a leg up on the competition
Since most small businesses don’t yet have their own apps, this would be one very beneficial way for you to get ahead of the game, by providing users with your own app. It will lend credibility to your company, and make you look more professional and modern.
Increasing customer loyalty
Probably the most critical reason to build your own app is to establish and improve on customer loyalty. There is such a flood of new marketing and advertising being used these days, that maintaining contact with your customer base has become a real challenge. That makes it more important than ever to make a real connection with customers, and mobile apps will help you do that by keeping your business right at your customers’ fingertips.
Want to learn more? Contact mobile app specialists, like Self Image Media, that will create a mobile app which fully embodies visual appeal, relevant content, rock-solid functionality, and your company’s critical branding message. Contact us today, and start increasing your mobile presence through a customized business app!