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7 Tips For a Successful Email Automation Campaign

7 Tips For a Successful Email Automation Campaign


Email automation is an excellent way for business owners to ramp up the following they need for their products and services, create leads, sales funnels, and yield returns. However, to get the best out of email automation, you need to know how to create a successful campaign. The following tips should help.


What is email marketing automation?


Email marketing automation is a tool that makes it easier to send target messages or automated emails to specific recipients. The delivery system is automated in a way that allows your target recipient to receive and see your mail at a time when they’re more likely to be online. Companies like Self Image Media, experts in San Diego internet marketing, can help business owners use email automation to their advantage. 


email marketing automation

7 Tips For a Successful Email Automation Campaign


  • Segmentation


Segmenting your recipient list is a crucial step in creating a more personalized email. Your recipients will feel you’ve taken the time to address them personally instead of a “machine.” This way, you can also avoid sending irrelevant content to some of your recipients. You can segment your mailing list based on location, lead source, industry, event participation, interests, or stage in the lead process. 


  • Create personalized content


Besides your email list, creating more personalized emails will enhance the recipient experience. The simplest strategy here is to use the real names of your recipients as a way of encouraging their engagement. Once customers see their first name in the email’s subject, they feel more inclined to open the mail than ignore it. You can also find ways to include your customer’s name in the content of the mail.


  • Aim for clarity and concise writing


The clearer and more straightforward your messages are, the more likely you will build trust with your reader. In most cases, your recipients don’t have enough time to read your entire mail, so you want to be brief and go straight to the point as much as possible. Ensure that you include links to your preferred call-to-action to make it easier for your customer to take the next action.


  • Be reasonably consistent


You don’t want your target customer to forget about your products and services, but the last thing you want to do is bombard their inboxes with several emails daily. Plus, sending many emails could also lead to them ending as spam messages. 

The key is to find a balance. 


  • Test your email content


Try sending variants of your email contents and subjects to your recipients and compare the results. Find out which variant has a greater effect and stick to it. Use the results you get to make the necessary tweaks to your future emails. 


  • Your email content and landing page should be similar


You also want to ensure that you match the content in your emails to that of your landing page. When a recipient follows a call-to-action link from your mail, they expect to be led to a page where they can continue the process based on what they’ve shown interest in. 

Leading them to a different page with another content will only make them abandon the process. 


  • Track the results


Finally, track your email results to measure how successful or otherwise they are. This way, you’ll know what areas yield results and which parts to work on to enhance their effectiveness. Are you looking for a marketing company in San Diego? You can also seek the services of Self Image Media’s San Diego SEO services to help you build SEO-specific campaigns that yield results. 


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