MDG’s new infographic—Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time—highlights why the fast-growing platform may represent the biggest social media opportunity for marketers next year. The graphic pulls together fresh data that shows how the network has already taken off with key demographics, and why it’s primed to grow even more in the near future.
Some key insights from the infographic include:
1. Instagram is already huge
The social network has 400 million active users who share more than 80 million photos each day. Moreover, it has become massively popular both domestically—26% of Americans are on Instagram—and internationally (76% of users come from outside the United States).
2. It’s growing rapidly
Instagram’s user base has jumped by 4X in the last two years, and is projected to grow by 16% next year. By 2019 it’s estimated that one third of all people in the United States will be active users of the platform.
3. Instagram has a young and passionate user base
Instagram has one of the youngest user bases of any social network; some 53% of the platform’s users are under the age of 29 and 62% of Americans ages 12–17 are on the network. In fact, 32% of U.S. teens say Instagram is the most important social network in their lives—the most of any platform.
4. Its audience is highly engaged
Not only does Instagram have a lot of users, it also has a lot of highly engaged users. Nearly half (49%) of active users check the platform daily, and the average brand post gets 120X more interactions compared with Twitter.
5. Instagram is positioned perfectly for the future
With its 100% mobile user base, highly visual feed, new curation tools, and expanded messaging capabilities, Instagram is perfectly positioned to capitalize on the biggest emerging social and commerce trends.
Article from MDG Advertising