2022 Business Marketing Trends
There are trends every year in business marketing, but even so, 2022 appears poised to be an exceptional year for trends. Part of your planning for business trends should be some good strategies for taking advantage of these coming business patterns. Here are some of the biggest trends in the pipeline for the coming year. The wise business person will be prepared to use these trends to best advantage, and profit from them.
With Facebook changing its name to Meta, it is investing big-time in the Metaverse. The Metaverse includes virtual reality, augmented reality, and artificial intelligence, amongst other technologies. If this is truly the future of the web, you would do well to get on board and seek out opportunities for exploiting these technologies yourself. At the very least, you can expect a great deal more emphasis on the Metaverse from social media platforms.
Influencer marketing will continue to expand
There’s no question that influencer marketing is already a huge component of digital marketing. That trend will continue to grow in 2022, as the industry becomes a $13.8 billion segment of the marketing arena. Even B2B companies have joined in on this trend, and are solid contributors to influencer marketing growth. Chances are your business would benefit big by partnering with influencers in your niche.
Advertising will be impacted by privacy regulations
Cookies will soon be eliminated as an advertising element, and the iOS update will further restrict advertising options. That means much less data will be available for advertising purposes, and marketers will be challenged to find alternatives. If these changes will have a huge impact on your own strategy, you should be preparing to come up with other approaches to take up the slack.
LinkedIn is growing dramatically
Every quarter for the past several years, LinkedIn has shown huge growth in user numbers and engagement statistics. The fact that the platform is constantly providing new ways for businesses to benefit is a big part of that growth. New features are being launched all the time, and these deliver better results for business clients. This is the year you should invest in a bigger presence on LinkedIn.
Customer experiences will be emphasized
Most businesses will still be doing their utmost to earn attention on social media, and to drive word-of-mouth. These will become even more important as the advertising landscape gets busier and busier. Your best bet will be to create beneficial customer experiences at each stage of the customer purchasing cycle. This should be just what is needed to promote word-of-mouth for your company, and allow you to rise above your competitors. Use a web designer in San Diego to help build your online foundation which is your website, where the customer experience is most important.
Focus on one or two channels will become more prevalent
In the past, many businesses made use of all possible channels so as to reach the greatest number of consumers. This trend will likely diminish, and be reduced to the one or two channels that are most advantageous to a company. Most businesses will focus on those channels where their target audience spends the majority of its time. Spreading yourself thin is a risky strategy, and the cost of having a presence on many platforms simply is not justified by the ROI. Finding the right channels is something our San Diego Seo Experts and Social Media Marketing team help your business discover.
Have any questions about marketing your business online? Contact us today!