Content marketing is the lifeblood of every online business. Without content, you have nothing to share with your audience. So learn to master content marketing and watch your business grow by leaps and bounds by using these 12 tips.
#1 – Listen to Your Customers
You’ve heard the saying, “The customer is always right.” So listen to them. Hear what they have to say and use it as part of your content creation and marketing message. Give the people what they want!
#2 – Google Search is Local, Right?
You do realize that Google searcher is local, right? So use it to your advantage. Create local content that will appeal to a much smaller, more intimate audience. It’s an effective way to build an audience quickly.
#3 – Convert Better with Email
Looking to turn prospects into paying customers? Who isn’t? It’s easiest to convert better with email. Develop a rapport with your mailing list and watch the orders come flooding in.
#4 – People Convert Better than Anything
Want to convert more? Show your prospects that you are a real person. Let them into your world. People convert better than freebies, giveaways, contests and any other gimmick that you can think of. Just make sure that you’re likable and watch your conversions soar.
#5 – No Copy/Pasting Allowed!
Are you having trouble coming up with content ideas? Forget about copying from the big guys in your market. Spend some time thinking of a unique angle about a topic relevant to your business. Do not copy and paste because it makes you look bad and it will even hurt you in the search engines.
#6 – Create an Editorial Calendar
What’s an editorial calendar? It’s a calendar that you create for regular content creation and dissemination. Pick specific times to release new content, put it on the calendar, and make sure that you stick to it religiously for maximum effectiveness.
#7 – Google+ Matters, Use it!
Sure, Google+ isn’t nearly as popular as Facebook or Twitter, but it has its benefits. Mainly Google+ will help your content rank highly in the search engines and we all love free Google traffic, right? Quit messing around and start using Google+ today.
#8 – Google Loves Longer Content
The longer the content the better. At least this is so in the eyes of Google. First page rankings, for difficult keywords, typically contain content of 2000 words or more. This information is based on a number of different search engine optimization studies.
#9 – Keywords Are Meant to be Used
Want to rank highly in the search engines? Find the right keywords and then optimize your content to achieve better rankings.
#10 – Write for Your Audience
Your audience is everything. Write for them. Not your friends, mother, father or anyone else.
#11 – Share Your Story
Your audience wants to know your story. Tell it to them. Let them know who you are and what you are all about.
#12 – Write Daily
The best way to build a large audience is to write daily. You’ll improve your writing and provide content for visitors to read each and every day. It’s win-win baby!
See any missing from the list? Let us know in the comments below!