Dominate Competitors in Social Media Marketing

6 Steps to Dominate a Competitor’s Social Media Marketing

If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of the most cost-efficient and long-term beneficial marketing strategies you can pursue. If you dedicate yourself…




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Sustainable Competitive Advantages

Sustainable Competitive Advantages in Digital Marketing

Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of course, but the problem…




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11 Best Influencer Marketing Tools

11 of the Best Influencer Marketing Tools

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37…




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Social Media Marketing Checklist

A Social Media Marketing Checklist

Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re generating a return-on-investment (ROI) for all of your marketing and sponsorship campaigns. Although this process may sound daunting, social listening. tools can help…




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Email Marketing Stats

37 Email Marketing Stats You Can’t Afford to Miss

How many times have you checked your email today? Now think about how many times you’ve opened, read, clicked and deleted emails throughout the day as well. This is a perfect example of how effective email marketing is today. Billions of people around the world are actively checking their email several times throughout the day……




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Web Design Trends

6 Startup Web Design Trends to Consider

In the age of social media, every startup needs a website. Even if your business doesn’t sell online services or products, a website can serve as your company’s home, help you market, allure investors, and work as a 24/7 online salesmen. Why? Despite what you’re selling, it’s safe to say that whoever your audience may…




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Time for Social Media

The Ignored and Incredible Value of These 6 Social Media Marketing Tools

As marketers, what return are your receiving on your investment of time? Set monetary investment aside for a moment and consider time, an equally precious resource. Are you putting your time and your team’s time to best use? Social media marketing is time consuming, contrary to what most companies believe. As marketers you are aware…




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Content Marketing- A Big Deal

How to Grow Your Business Using Content Marketing

Content marketing is everything when it comes to growing a business and maintaining those 5-star customers and clients. Start by having the right Search Engine Optimization (SEO) to drive customers to the business as the roots of your content marketing strategy. Creating specific landing pages on the website for special offers from Yelp or Groupon and…




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