online marketing mistakes

5 Psychological Biases That Doom Online Marketing Campaigns To Failure

Biases are dangerous, but when we talk about them, it’s usually in reference to politics, where biases can misdirect votes or legislation, or science and research, where biases can influence supposedly objective outcomes. However, biases can creep into your marketing strategy, as well. The success of your content marketing and SEO campaigns depend on a…

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small business marketing

Small Business : Allocating Offline Online Marketing Budget

In today’s business environment online marketing is prevalent and certainly is much easier. However the most successful businesses still implore offline marketing strategies as well. The marketing experts at the helm of these companies feel that it is critical to the success of a business to use methods such as flyer distribution, physical signs and…

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b2b social media and marketing stats

33 Thought-Provoking B2B Social Media and Marketing Stats

B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Here are five key takeaways from this research: B2B marketing…

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seo web design

6 Web Design Faults That’s Not Healthy For Your SEO

For online businessmen, surviving in competitive internet-based industry takes a holistic approach which involves two critical steps: Earning top rankings in search results to attract leads Retaining leads with a visually appealing and usable web design Ignore the first step and you will lose your search rankings. Compromise on the second step and you will…

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2016 Influencer Marketing Top Trends

In 2015 influencer marketing began to emerge as one of the marketing strategies clearly delivering the highest impact and return. A recent McKinsey report quoted that social recommendations induced an incredible 26 per cent of consumer purchases on average across all product categories. And their research showed that a small number of active influencers accounted for a disproportionate share…

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