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Archive for January, 2012


There’s a new social media phenomenon going on that’s taking the internet by storm. Pinterest is the new social way to share pictures and the things you love. It’s not like Instagram where it’s just one main feed of people you are following showing pictures they post. With Pinterest you have a profile that showcases the pictures you love in albums organized in categories that you create.

The secret to the success of Pinterest is how easy it is to sign up and how user friendly the experience is. You can follow people based off their interests and other categories. It’s a simple and fun way to share images from the web. There’s no distraction from news feeds or advertisements.


Pinterest is going to be the hottest craze in 2012. With over 11 million signed up, Pinterest is taking off fast and doesn’t look to slow down. Pinterest offers a “pin it” button that you add to the browser’s bookmark bar and use it on any website. All the photos that are on Pinterest give credit to the original source of that image along with a link back to the site whey were “pinned” from.

Is this going to be another social media site that businesses need to utilize?


Any type business should get on Pinterest and add it to their social media marketing. Its another great way to engage with current customers and connect with new potential ones. Create different types of albums that show the companies culture, inspirations, and stuff they love.

Happy Pinning!


Facebook as a social network has made great strides as far as linking the world is concerned. Many people from all walks of life make use of facebook to communicate, make fun and share ideas. With the ever increasing community online and especially many people making use of social media, many organizations and businesses have moved in to take advantage of the internet to increase their profitability and customer base. Facebook today is used by hundred of organizations worldwide to place ads and seek consumer feeds. There are still other organization out which have not yet been convinced by the great capabilities of facebook. Many people are concerned on the issue of whether facebook can really help an organization to generate money and subsequently achieve profitability.


There are many organizations and especially small businesses that pride themselves in doing their marketing through facebook. Organizations have seen increased profitability by adopting to advertise through facebook. Now let us take a look at some of the way businesses can make the best use of facebook for marketing and thus achieve profitability.

Advertising-based e-commerce:
Many businesses have been generating a great deal of traffic to their e-commerce website through the use of this platform. In this, the business places links on facebook that direct users to their websites when they click on the link. This seems to be working better than just the use of fan pages on facebook. The use of direct-to-site linkage brings users to know what you are providing in terms of services and products and thus it has a greater appeal.

Fan marketing through e-commerce:
This is probably the most commonly used feature of facebook by corporate. It aims to show that users appreciate your products and services. Many people would join your fan page if they really know what you are offering. It works in the same manner as network marketing. Using ads and fan pages consistently ca n help to improve your business a great deal.

Email and facebook ads:
There are many organizations on this planet which make much use of subscriber emailing. There has always been a belief that email marketing is one of the most effective marketing tools especially after the advent of the internet. Facebook users can easily subscribe to mail updates through using the ads places by different companies. The businesses can still make use of your facebook profile to determine what kind of information to be supplying you with. This is just to create interest in you for their services and products.

Text messaging and facebook ads:
These are two a very common application for which facebook has been adopted in the business world. Facebook ads are spread everywhere. Advertising is a good form of marketing. The use of facebook ads helps to draw the user’s attention to your products. Many organizations make use of their fan pages to market themselves. There are other businesses which have adopted SMS marketing. They send short advert messages to subscribers through their mobile handsets.

Website traffic generation:
There is need to ensure many people are visiting your website and they subsequently come back. This is an ideal measure of your success online. Banner ads and back links are sure aspects you can use on facebook marketing to ensure many people HIT your website and therefore get to know what you are offering. This creates interest in consumers.

Choosing the revenue model:
Think very critically about the interests you have in your business and what you expect users to get from your business. The use of facebook ads can help you as a start. It is not a guarantee that all the above models would work for you. Just make sure you revise your situation. If you have products that are getting good sales, you can direct most traffic to those and you will surely achieve success.


The year 2012 is expected to bring a whole new transformation to the world of business. The advent of the internet, social networking, remote working, biometric control and many other technologically related aspects is sure proof that truly that technology is here to stay. Technology has diversified the way we do business today. Paperwork has been replaced by the use of email, and memos have been substituted by communication within intranets. You no longer have to keep carrying your notebook or diary when going for business meetings anymore. You can make good use of your phone or tablet as well.

E-commerce is a sure way to trade online today. It is the act of selling and buying through the internet. It is part of small business predictions for 2012 that there would be a diversification of services. Many businesses are moving into online sales and e-commerce today and it would be good if your business also followed suit. With the new technology of the tablet, you can monitor transactions taking place in your website by the minute just to assess the success of the online platform.


The acquisition and dissemination of information within an organization is another success factor in organizations today. Data is a critical aspect in any organization. Examples of data held by an organization would be related to competitors, creating new markets, customer expectations and best marketing ideas suitable for increasing profitability. Such data held by organizations will help a great deal in gaining success this year. Dissemination of this information is expected to be smooth mainly through the use of the internet and other aspects like company intranets and extranets.

Small business predictions also see the possibility of the transition of loyalty programs to the digital front. This will help to improve information accessibility and usefulness. Most of the companies using loyalty programs will be forced to move into the digital front. This will enable these businesses to better compete with deal websites that are already well established in the internet. Mobile loyalty programs are now going digital. It is expected that by the end of 2012, people would be able to use their phones in order to scout for some great deals of products and also run comparisons at the comfort of their homes.


It is a fact that social media are transforming the way we do business today. Many business websites are today integrating the social login facility. This is intended to act as a back link to the website. For people who understand web marketing very well, this is a sure mode of generating traffic to your website and thus increased customers. Of course this is an aspect that is still under development and the small business predictions for 2012 are inclined to the proposition of the increase in the use of social media to market businesses.


Cloud computing is an aspect of IT that has not been greatly embraced to date. However, it is expected that in 2012, things are going to change. With the increase in the business dependency on the internet, cloud computing is not something that is going to disappear any time soon. With cloud computing, businesses can access data and software through the internet. Cloud computing is expected to diversify the way data is used by businesses in 2012. The small business predictions for technology adoption and development in 2012 are mainly tied to these aspects. We expect huge developments in all sectors with proper adoption of technology.